🚀 The Book in 3 Sentences

  1. Get started and improve as you go
  2. Growing Entrepreneurial Business That Create Their Own Products, Do Their Own Marketing, And Determine Their Own Destinies.

✍️ My Top 3 Quotes

  • The investment in education for sales and marketing, will be the best investment you’ll ever make.
  • Do unto others as you would have others do unto you.
  • Think of a customers personality as an onion, to really understand what is going on in their heart, you have to peel back so many layers.
  • One of the keys to success in business is hiring employees who are diligent.

“If we get the right people on the bus and the wrong people off the bus, then we’ll figure out how to take it someplace great”. – Good to Great

đź“’ Summary + Notes

Want

People buy with emotion most of the time, if a product is advertised correctly and compels the prospect on why they need this, they will buy with emotion.

Back and Front End Marketing

Front End Marketing is marketing to prospects that haven’t bought from you yet

Back End Marketing is marketing to customers that have bought from you

Brainstorming

The more people you have when brainstorming, the more ideas, hence increased productivity and efficiency

  • Tape record the meetings to refer back to them later if need be

Superstar Employees

Hire employees, 6 months in, evaluate the most valuable employees and keep them.

Everyone Can Innovate

Allow employees to create their own ideas,

the more ideas the better the chances of becoming a successful brand.